2015 Holiday Card-2_edited.png

Fundraising Appeal Design + Strategy

I created the concept, artwork, and collateral for many Annual Appeal and online fundraisers for Rainier Valley Food Bank. Primary concept images were hand-illustrated and rendered in Adobe Illustrator. Appeal letter layout and mail-merges were set up in Adobe InDesign and Microsoft Word. I designed corresponding email campaigns in Mailchimp and strategized recipient segmenting based on their giving history in Salesforce. I created corresponding social content and editorial calendars for these comprehensive campaigns. These annual appeals generally raised nearly $200,000 dollars for the food bank annually. 

2016 Annual Appeal Social Square
2015 Annual Apeal to print
giving tuesday email header 2018
social - 5 dollars-01
2016 Annual Appeal
social 2 - giving tues 2017
social 1 - giving tues 2017