Fundraising Appeal Design + Strategy
I created the concept, artwork, and collateral for many Annual Appeal and online fundraisers for Rainier Valley Food Bank. Primary concept images were hand-illustrated and rendered in Adobe Illustrator. Appeal letter layout and mail-merges were set up in Adobe InDesign and Microsoft Word. I designed corresponding email campaigns in Mailchimp and strategized recipient segmenting based on their giving history in Salesforce. I created corresponding social content and editorial calendars for these comprehensive campaigns. These annual appeals generally raised nearly $200,000 dollars for the food bank annually.